MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following are examples of Primary Research?
A
Government Publications
B
Questionnaires
C
Existing Sales Reports
D
Internet Search
E
Focus Group
Explanation: 

Detailed explanation-1: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)

Detailed explanation-2: -Focus groups are a type of qualitative research.

Detailed explanation-3: -In market research, a focus group could be a representative sample of a population. For example, a political party may be interested in how young adult voters would react to certain policies. By observing young adults discussing those policies, market researchers would then report their findings to their client.

Detailed explanation-4: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.

Detailed explanation-5: -Types of primary research The most common primary market research methods are interviews, surveys, focus groups and observations.

There is 1 question to complete.