BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is important that any market research data collected is reliable. Which two of the following are most likely to be examples of unreliable data?
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Collected from a group of friends
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Out of date
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Typical of the target market
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Free from bias
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Specific to the business
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Explanation:
Detailed explanation-1: -Interviews and Focus Groups You can use both to gather qualitative and quantitative data. Through interviews and focus groups, you can gather feedback from people in your target audience about new product features.
Detailed explanation-2: -Market research generally involves two different types of research: primary and secondary.
Detailed explanation-3: -Two types of data are used in social science research: qualitative and quantitative. A good research effort involves the use of both types. Both approaches, while distinct, can overlap and rely on the other to produce meaningful data, analysis and results.
There is 1 question to complete.