MANAGEMENT

Detailed explanation-1: -Marketing research involves the gathering of information about a particular market, followed by analysis of the information. Marketing information that has already been compiled is known as secondary data. Social media marketing is the application of online collaborative media for marketing purposes.

Detailed explanation-2: -Market research is a process that aids business decisions. It involves systematically gathering, recording, and analyzing data and information about customers, competitors, and the market. Research can be based on primary data and information or secondary data and information.

Detailed explanation-3: -The marketing research process focuses on collecting insights from your target audience, such as their opinions and attitudes that would help you evaluate current products, services, or test concepts aimed at improving them. It can also gauge customer perceptions about your company.

Detailed explanation-4: -Market research, also known as “marketing research, ” is the process of determining the viability of a new service or product through research conducted directly with potential customers.