MANAGEMENT

Detailed explanation-1: -Audience’s emotional response: One of the reasons marketing campaigns are effective is they cause consumers to react to them. The more people react to your marketing campaigns, the more they will talk about them. And the more they discuss your brand and products, the more likely people are to buy them.

Detailed explanation-2: -A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel. Shopping in a physical store isn’t the same experience as shopping online, neither shopping in a website or a mobile app.

Detailed explanation-3: -Social Factors Hence, their buying behaviour is influenced by other people around them. These factors are considered as social factors.

Detailed explanation-4: -An individual’s immediate family members play an essential role in influencing his/her buying behaviour. An individual tends to discuss with his immediate family members before purchasing a particular product or service.