MANAGEMENT

Detailed explanation-1: -Ethical practices in market research are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, the organization takes measures to ensure both participants and clients are treated fairly and with respect.

Detailed explanation-2: -2. Correct answer is option d i.e it draws heavily on social sciences, both for methods and theories. Marketing research often involves the stusy of consumer buying behaviour, which is very much like a part of social science. There …