BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Feelings, attitudes, and motives cannot be observed.
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Participants can be seen but not heard.
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Observations are very difficult to interpret.
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Certain private behaviors are unknown and cannot be observed.
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Detailed explanation-1: -Observational research data is valuable because it allows companies to obtain information that people are often unwilling or unable to provide. Which of the following is not a limitation of observational research? Feelings, attitudes, and motives cannot be observed.
Detailed explanation-2: -41) Which contact method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and advertisements? 42) Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.
Detailed explanation-3: -Observational data are captured through observation of a behavior or activity. It is collected using methods such as human observation, open-ended surveys, or the use of an instrument or sensor to monitor and record information–such as the use of sensors to observe noise levels at the Mpls/St Paul airport.
Detailed explanation-4: -Qualitative research isn’t so much about numbers as it is about people – and their opinions about your business. Typically conducted by asking questions either one-on-one or to groups of people, qualitative research can help you define problems and learn about customers’ opinions, values and beliefs.