BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When a new marketing research project is planned, the steps to carry out this research consist of:
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Problem statement, objectives, and scope.
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Research purpose, research objectives, and estimating the value of information
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Organizational purpose, research users, and marketing objectives.
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Research question, hypothesis, and scope.
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Explanation:
Detailed explanation-1: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
Detailed explanation-2: -Once you have a problem definition, research objectives, and a preliminary set of research questions, the next step is to develop a research plan. Essential to this plan is identifying precisely what information you need to answer your questions and achieve your objectives.
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