BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
it is quick and easy to collect
|
|
|
it is usually up-to-date
|
|
|
it is always 100% accurate
|
|
|
it is cheap because it has already been collected
|
Detailed explanation-1: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-2: -A clear benefit of using secondary data is that much of the background work needed has already been carried out, such as literature reviews or case studies. The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts.
Detailed explanation-3: -Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.
Detailed explanation-4: -NOTE: Primary data refers to the data collected from primary sources which contain original material or fresh information that has been published, reported, or recorded for the first time.