BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Qualitative
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Quantitative
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Stratified
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None of the above
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Detailed explanation-1: -Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.
Detailed explanation-2: -Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.
Detailed explanation-3: -Quantitative research refers to collecting and evaluating numerical data to test a hypothesis or identify patterns and correlations within the numbers. Quantitative research differs from qualitative research, which involves collecting and evaluating non-numerical data.
Detailed explanation-4: -Surveys. Conducting surveys is the most common quantitative data-collection method. Unlike qualitative surveys, in which participants answer open-ended questions and can share as much detail as they’d like, close-ended surveys ask respondents to answer yes or no and/or multiple choice questions.
Detailed explanation-5: -As qualitative and quantitative studies collect different data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.