MANAGEMENT

Detailed explanation-1: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.

Detailed explanation-2: -Advantages of primary research This means that the research is specific to the individual market, rather than the mass market. This type of research also allows the marketer to have complete control over the methodology used, along with the representative sample size and the sample selection process.

Detailed explanation-3: -Consumer interviews are one of the most effective tools used in market research. Interviews provide insightful information about consumers and their buying patterns.

Detailed explanation-4: -A clear benefit of using secondary data is that much of the background work needed has already been carried out, such as literature reviews or case studies. The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts.