BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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reliability
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validity
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bias
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saample
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Detailed explanation-1: -A survey has face validity if, in the view of the respondents, the questions measure what they are intended to measure. A survey has content validity if, in the view of experts (for example, health professionals for patient surveys), the survey contains questions which cover all aspects of the construct being measured.
Detailed explanation-2: -What is Survey Validity? Validity refers to how reasonable, accurate, and justifiable a claim, conclusion, or decision is. Within the context of survey research, validity is the answer to the question: does this research show what it claims to show?
Detailed explanation-3: -This is called “face validity.” This is also another form of subjective assessment. In this type of evaluation, the researcher assesses whether the items in the questionnaire adequately measure the concepts they are supposed to.
Detailed explanation-4: -Reliability of the questionnaire is usually carried out using a pilot test. Reliability could be assessed in three major forms; test-retest reliability, alternate-form reliability and internal consistency reliability. These are discussed below. Test-retest correlation provides an indication of stability over time.