MANAGEMENT

Detailed explanation-1: -Qualitative insights reveal the motivations behind customer behaviors, opinions, desires, and expectations. Unlike its data-driven counterpart, quantitative insights, qualitative insights use loose frameworks with open-ended questions that allow respondents to talk freely about various issues.

Detailed explanation-2: -Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.

Detailed explanation-3: -Quantitative survey questions are used in initial research, defining a research project for the right target audience. Qualitative questions are often open-ended and help answer “why” and gain context about quantifiable data and understand hard-to-quantify behaviors.

Detailed explanation-4: -Quantitative data is numbers-based, countable, or measurable. Qualitative data is interpretation-based, descriptive, and relating to language. Quantitative data tells us how many, how much, or how often in calculations. Qualitative data can help us to understand why, how, or what happened behind certain behaviors.