MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Qualitative data are
A
Hard to find
B
Unnecessary
C
Statistical
D
Descriptive
Explanation: 

Detailed explanation-1: -Qualitative data is descriptive, expressed in terms of feelings rather than numerical values. Qualitative data analysis cannot be counted or measured because it describes the data. It refers to the words or labels used to describe certain characteristics or traits.

Detailed explanation-2: -In summary, a qualitative descriptive approach needs to be the design of choice when a straight forward description of a phenomenon is desired. It is an approach that is very useful when researchers want to know, regarding events, who were involved, what was involved, and where did things take place.

Detailed explanation-3: -Quantitative data is countable or measurable, relating to numbers. Qualitative data is descriptive, relating to language.

Detailed explanation-4: -Rationale for qualitative descriptive research The most frequently proposed rationale for the use of a descriptive approach to is to provide straightforward descriptions of experiences and perceptions (Sandelowski, 2010), particularly in areas where little is known about the topic under investigation.

Detailed explanation-5: -The qualitative data analysis approach refers to the process of systematizing descriptive data collected through interviews, surveys, and observations and interpreting it. The method aims to identify patterns and themes behind textual data.

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