BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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to evaluate product design, package design, product usage, and consumer acceptance of new and existing products
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to determine which media are most effective for getting an advertising message to a particular market
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to answer the question of “how many” and “how much”
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to answer questions regarding to “how” and “why”
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Detailed explanation-1: -The media planning marks on the best way to get the advertiser’s message to the market. Generally, the goal of the media planning is to find that combination of media that allows the marketer to communicate the message in the most effective manner to the largest number of potential customers at the lowest cost.
Detailed explanation-2: -Advertising research is needed in order to determine the effectiveness of a campaign or commercial based on the feedback of a consumer. This kind of research is vital as it analyzes whether or not the ROI of an advertisement has been achieved, which is one of the goals in advertising.
Detailed explanation-3: -A focused digital media strategy allows you to choose the important metrics to measure (which helps greatly with understanding your audience, and with getting ROI from your marketing efforts). It will also advise on which platforms to focus your efforts, and help you integrate your online and offline messaging.
Detailed explanation-4: -Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions.
Detailed explanation-5: -Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.