MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Reading what customers say about a product they’ve purchased is an example of what type of data source?
A
public data
B
Reviews
C
focus group
D
secondary data
Explanation: 

Detailed explanation-1: -Example. One of the product research types is functionality testing. Just like all other types of consumer research, also this one plays a significant role in both, the B2C as well as B2B channel. Its value has been proven, among other things, by one of the projects conducted by PMR for a producer of medical equipment.

Detailed explanation-2: -Market survey examples include customer experience or product satisfaction surveys. It’s important to see what your customers think about your product or service after using or owning it, according to Qualtrics.

Detailed explanation-3: -What are the 4 types of market surveys? There are four main types of market surveys companies can use. These are customer observation, focus groups, surveys, and interviews.

There is 1 question to complete.