MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following does product testing accomplish?
A
determines where there are competing or alternative products that work better
B
shows if there are improvements or added features needed before it launches
C
identifies which product might be the most successful
D
all of the above
Explanation: 

Detailed explanation-1: -Product testing can help ensure that consumers understand what your products will do for them, and which products offer them the best value. Too often, new products are recalled or have to be developed because of problems only recognized once they’re sold.

Detailed explanation-2: -Product testing is the process of gathering feedback directly from customers or potential customers about a product. The feedback can be through informal conversation, formal surveys, or even indirectly through data about clicks on an online advertisement or traffic to a website.

Detailed explanation-3: -A product testing campaign can potentially estimate many things, including your product launch and marketing performance. Through test marketing, you can assess how your marketing message resonates with your target audience and whether your product will be well received once it is launched.

Detailed explanation-4: -Consumer testing is completed during the research and development stage in many businesses to ensure that consumers fully understand their product and its properties. During the product testing phase, the end user uses the product and then reports any reactions that occur, as well as their experience with the product.

There is 1 question to complete.