MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Seeks open-ended responses. Answers questions about “why” and “how”
A
Qualitative Research
B
Quantitative Research
C
Survey
D
Questionnaire
Explanation: 

Detailed explanation-1: -Open-ended questions are questions that do not provide participants with a predetermined set of answer choices, instead allowing the participants to provide responses in their own words. Open-ended questions are often used in qualitative research methods and exploratory studies.

Detailed explanation-2: -Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject.

Detailed explanation-3: -Open-ended questions are a way to gather qualitative data such as feelings, attitudes, or other more abstract information. While not as easy to analyze as closed-ended questions, they offer additional context that quantitative data cannot provide.

Detailed explanation-4: -Open-ended questions are broad and can be answered in detail (e.g. “What do you think about this product?"), while closed-ended questions are narrow in focus and usually answered with a single word or a pick from limited multiple-choice options (e.g. “Are you satisfied with this product?” → Yes/No/Mostly/Not quite).

There is 1 question to complete.