MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Watching the behaviors of your customers to gain valuable marketing information is an example of what type of data collection method?
A
experimental method
B
interview
C
observation method
D
survey method
Explanation: 

Detailed explanation-1: -Typical qualitative methods include behavioral observation, in-depth interviews, focus groups, and social listening.

Detailed explanation-2: -What is Observational Research in Marketing? Observational research is the wide-ranging set of methods businesses use to collect information by directly or indirectly “watching” consumers act in natural (and sometimes planned) environments. As such, it’s used primarily in B2C contexts.

Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-4: -Observation market research is a technique which involves directly observing consumers or another target audience in their natural environment-for instance, watching how shoppers stop outside a fashion retailer, what they are drawn to in a window display and which direction they go after entering the store.

Detailed explanation-5: -It’s called marketing research. Marketing research is the process of collecting, analyzing, and reporting marketing information that can be used to answer questions or solve problems so as to improve a company’s bottom line.

There is 1 question to complete.