MANAGEMENT

Detailed explanation-1: -Marketing is the Process of Communicating the Value of a Product or Service to Customers.

Detailed explanation-2: -Value communication involves communicating credibly, in monetary terms, the differentiating benefits of your product. The goal, particularly for a higher-priced product, is to establish for the customer the “value” identified during the value creation stage.

Detailed explanation-3: -Price and Value Communication is how you communicate with the customers, and communication and training is what makes the difference between convinced sales people, who deliver value conviction to the customers, and sales people who are indifferent and not able to defend the company’s prices.