MANAGEMENT

Detailed explanation-1: -Conducting in-depth interviews is one of the most common qualitative research methods. It is a personal interview that is carried out with one respondent at a time. This is purely a conversational method and invites opportunities to get details in depth from the respondent.

Detailed explanation-2: -Case studies typically focus on an individual or small group of people and can provide a wealth of information about something very specific in its natural setting. The goal of this research method is to provide detailed information about a contained phenomenon in a natural environment.

Detailed explanation-3: -However, the three most commonly used qualitative research methods are in-depth interviews, focus group discussions (FGDs) and observation.

Detailed explanation-4: -Surveys: the most commonly used Surveys are a form of qualitative research that ask respondents a short series of open-or closed-ended questions, which can be delivered as an on-screen questionnaire or via email.

Detailed explanation-5: -Businesses typically use a focus group as their primary qualitative methods. An organization takes a specific number of applicants from a target market to carry out the process. The purpose of a focus group is to pinpoint why people act a certain way and how they do it.