BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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focusing on selling the product.
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focusing on the customer’s needs in all departments of a company.
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Either A or B
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None of the above
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Detailed explanation-1: -What is strategic marketing? Strategic marketing is a method through which an organisation differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers.
Detailed explanation-2: -Strategic marketing means identifying the customers’ needs or public and creating a marketing strategy plan to satisfy customer’s requirement and improve the company’s performance and increase profit.
Detailed explanation-3: -Strategic marketing helps to fix products and services at the correct price based on information that is collected through market research. Through strategic marketing, organisations get to make the optimum utilisation of their available resources and market according to the organisation’s target and goals.
Detailed explanation-4: -Instead of being product-centric, customer-focused marketing is completely focused on the customer’s actions. These companies are more interested in developing a mutually beneficial relationship with customers and are positioned to meet their expectations.