MANAGEMENT

Detailed explanation-1: -What are the advantages focus groups? Quick and relatively easy to set up. The group dynamic can provide useful information that individual data collection does not provide. Is useful in gaining insight into a topic that may be more difficult to gather through other data collection methods.

Detailed explanation-2: -Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population.

Detailed explanation-3: -A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community members together to discuss a specific topic. Questions are open-ended, with the aim of stimulating an informal discussion and investigating people’s views in more detail than is possible through a survey.

Detailed explanation-4: -The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.