BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Validity
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Order bias
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Reliability
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Data mining
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Detailed explanation-1: -Validity refers to how accurately a method measures what it is intended to measure. If research has high validity, that means it produces results that correspond to real properties, characteristics, and variations in the physical or social world. High reliability is one indicator that a measurement is valid.
Detailed explanation-2: -Validity should be considered in the very earliest stages of your research, when you decide how you will collect your data. Ensure that your method and measurement technique are of high quality and targeted to measure exactly what you want to know. They should be thoroughly researched and based on existing knowledge.
Detailed explanation-3: -The validity of a research study refers to how well the results among the study participants represent true findings among similar individuals outside the study.