MANAGEMENT

Detailed explanation-1: -Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 minutes.

Detailed explanation-2: -What is a virtual focus group? Virtual focus group can be conducted in real time (that is, synchronous) or over a longer period at the convenience of participants (that is, asynchronous). Synchronous focus groups are similar to videoconferencing, while asynchronous focus groups are more like online message boards.

Detailed explanation-3: -Online focus groups: Pros Ideally, all of the participants are linked through webcams so they can see each other, and the moderator is able to share ideas through a screen share and by loading up stimulus ideas onto a screen. Here are some pros of online focus groups: Participants can be drawn from a nationwide sample.