BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The first step in the marketing research process is to ____
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present the data
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define the problem, the decision alternatives, and research objectives
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make the decision
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develop the research plan
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collect the information
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Explanation:
Detailed explanation-1: -The first step for any marketing research activity is to clearly identify and define the problem you are trying to solve. You start by stating the marketing or business problem you need to address and for which you need additional information to figure out a solution.
Detailed explanation-2: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
Detailed explanation-3: -Therefore, the most important and first step in the marketing process is understanding customer needs and requirements.
There is 1 question to complete.