BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
vary purchases on a seasonal basis
|
|
|
may share a strong need that cannot be satisfiedby an existing product
|
|
|
may be unaware or uninterested in the product
|
|
|
dislike the product and may even pay to avoid it
|
|
|
begin to buy the product less frequently or not at all
|
Detailed explanation-1: -demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Detailed explanation-2: -Negative demand-This occurs when a major part of the market dislikes the product and may even pay a price to avoid it.
Detailed explanation-3: -Negative demand is demand which results from consumers’ dislike of something. Often, the product is good for us, but we don’t like it. For example, nobody likes going to the dentist. That is why we brush our teeth, avoid sugary foods, and use dental floss.
Detailed explanation-4: -Latent demand: The existing products are not satisfied the customer’s present needs. Producers need to understand the latent demand of the customer.