MANAGEMENT

Detailed explanation-1: -Answer: A typical MIS consists of people and procedures for assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

Detailed explanation-2: -"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".

Detailed explanation-3: -It helps the controlling of marketing activities. It helps effective tapping of marketing opportunities and effective defence against marketing threats. It helps the firm to adjust its product and services to the needs and taste of customers. It provides market intelligence to the firm.

Detailed explanation-4: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.