MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following best describes a small group of people selected to give opinions on specific business issues face to face?
A
Telephone interview
B
Questionnaire
C
Survey
D
Focus group
Explanation: 

Detailed explanation-1: -Examples: A focus group of parents of preschoolers meets to discuss child care needs. Parents share their views on local child care programs, and on what could be done to improve them. A focus group of senior citizens meets at the new senior center.

Detailed explanation-2: -A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.

Detailed explanation-3: -The common (and simplest) method for selecting participants for focus groups is called “purposive” or “convenience” sampling. This means that you select those members of the community who you think will provide you with the best information. It need not be a random selection; indeed, a random sample may be foolish.

There is 1 question to complete.