MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The observation method of collecting marketing-research data involves.
A
Watching what customers do
B
Test marketing new products
C
Conducting online surveys
D
Calling customers on the telephone
Explanation: 

Detailed explanation-1: -Observation market research is a technique which involves directly observing consumers or another target audience in their natural environment-for instance, watching how shoppers stop outside a fashion retailer, what they are drawn to in a window display and which direction they go after entering the store.

Detailed explanation-2: -Observation and experimental research This type of data collection involves observing individuals as they interact with specific products or services. It helps get around certain biases that people might have in interviews and surveys and cut right through to their true thoughts.

Detailed explanation-3: -The observation method of data collection involves seeing people in a certain setting or place at a specific time and day. Essentially, researchers study the behavior of the individuals or surroundings in which they are analyzing. This can be controlled, spontaneous, or participant-based research.

Detailed explanation-4: -Observational research is a research technique where you observe participants and phenomena in their most natural settings. This enables researchers to see their subjects make choices and react to situations in their natural setting, as opposed to structured settings like research labs or focus groups.

There is 1 question to complete.