BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The information on a sales invoice
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The results of a focus group
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The outcome of an experiment
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The answers to a survey
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Detailed explanation-1: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.
Detailed explanation-2: -Popular examples of secondary data include: Tax records and social security data. Census data (the U.S. Census Bureau is oft-referenced, as well as our favorite, the U.S. Bureau of Labor Statistics) Electoral statistics.
Detailed explanation-3: -Internal secondary data consist of information gathered else-where within your firm. The major categories include (1) sales reports, (2) customer databases, and (3) reports from past primary market research.
Detailed explanation-4: -There are two common types of secondary data: Internal data and External data. Internal data is the information that has been stored or organized by the organization itself. External data is the data organized or collected by someone else.