MANAGEMENT

Detailed explanation-1: -There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.

Detailed explanation-2: -Like culture, it affects consumer behavior by shaping individuals’ perceptions of their needs and wants. People in the same social class tend to have similar attitudes, live in similar neighborhoods, attend the same schools, have similar tastes in fashion, and shop at the same types of stores.

Detailed explanation-3: -Many types of influences stimulate changes in consumer behavior. Among these are household makeup and impulse buying. Financial crisis can also influence consumer buying. Additionally, education can have an effect on consumer buying habits and behaviors.

Detailed explanation-4: -When consumers see promotions, discounts, and deals on social media, it influences their buying behavior. 64% of online consumers wait to buy things until they go for sale, Social media is an inexpensive platform that gives brands instant reach to billions of active social media users.