MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is an example of secondary market research?
A
Questionnaire
B
Focus groups
C
Interviews
D
Trade magazines
Explanation: 

Detailed explanation-1: -Examples of trade journals include Police Chief, Education Digest, Energy Weekly News, Aviation Week and Space Technology, Engineering News Record, Design News, and Traffic World.

Detailed explanation-2: -Examples of better known trade publications in business include Beverage Industry, Adweek, and Food Processing. Examples of professional publications for the field of education would include publications such as Teacher or Instructor.

Detailed explanation-3: -They are often published by trade associations and are subsidized by association membership or subscription. Some trade magazines are produced and owned by a publishing house.

Detailed explanation-4: -A trade journal (also known as a trade magazine) is a periodical that targets a specific industry or trade group. Trade journals in particular focus on one industry and provide in-depth information on trends, new products and other topics of interest to people working in that industry.

There is 1 question to complete.