MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The study of the market based on where customers live
A
Geographics
B
Niche
C
Industry
D
Market
E
Psychographics
Explanation: 

Detailed explanation-1: -Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.

Detailed explanation-2: -Marketing geographics involve the compartmentalization of the consumer market into smaller, more manageable segments using geographic location as the main determining factor.

Detailed explanation-3: -It involves grouping potential customers by country, state, region, city or even neighborhood. This marketing approach is common for small businesses that serve a wide demographic customer base in a local or regional territory.

Detailed explanation-4: -Geographic segmentation involves segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.

Detailed explanation-5: -Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas.

There is 1 question to complete.