MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
True or False?"Desk research involves collecting new data that is in a useable format for a firm.”
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -While primary research involves collecting new data directly from individuals or sources, secondary research involves analyzing existing data already collected by someone else.

Detailed explanation-2: -Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data.

Detailed explanation-3: -15. What is it called when research agencies use a single questionnaire to collect primary data on behalf of a number of their business clients at the same time? postal survey.

Detailed explanation-4: -The purpose of a qualitative research is not to verify a causal relationship by falsifying a no-relationship hypothesis. Instead, it recognizes the multifaceted interpretations of human experience, and the iterative relation within social and cultural systems.

There is 1 question to complete.