BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -While primary research involves collecting new data directly from individuals or sources, secondary research involves analyzing existing data already collected by someone else.
Detailed explanation-2: -Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data.
Detailed explanation-3: -15. What is it called when research agencies use a single questionnaire to collect primary data on behalf of a number of their business clients at the same time? postal survey.
Detailed explanation-4: -The purpose of a qualitative research is not to verify a causal relationship by falsifying a no-relationship hypothesis. Instead, it recognizes the multifaceted interpretations of human experience, and the iterative relation within social and cultural systems.