MANAGEMENT

Detailed explanation-1: -Desk Research is a method that explores data from existing documents and previous research-secondary data-to gather information over a particular topic. It can provide solid arguments and help you elaborate a line of thought or fight for your ideas.

Detailed explanation-2: -Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes.

Detailed explanation-3: -Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories.

Detailed explanation-4: -So, rightly secondary research is also termed as “desk research”, as data can be retrieved from sitting behind a desk. Following are popularly used secondary research methods and examples: 1. Data available on the internet: One of the most popular ways of collecting secondary data is using the internet.