MANAGEMENT

Detailed explanation-1: -If you create surveys with close-ended questions, your surveys are quantitative research. If you create surveys with open-ended questions, the survey is qualitative research.

Detailed explanation-2: -The focus of qualitative research is on finding the answers to questions which begin with: why? how? in what way? While quantitative research, on the other hand, is more concerned with questions such as: how much? how many?

Detailed explanation-3: -Qualitative research seeks to describe a topic more than measure it. Impressions, opinions and views are prime examples. A qualitative survey is less structured. It delves deep into a specific topic to learn about people’s motivations, thinking and attitudes.

Detailed explanation-4: -qualitative questions, ask “why” in a way that is open-ended, giving respondents the space to provide greater detail about their motivations and reasoning in their own words. These responses are more difficult to analyze because, for the most part, the answers cannot be quantified using hard numbers.