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BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is information collected about opinions and views called?
A
Quantitative data
B
Qualitative data
C
Segmentation
D
None of the above
Explanation: 

Detailed explanation-1: -Qualitative data collects information that seeks to describe a topic more than measure it. This type of research measures opinions, views, and attributes vs. hard numbers that would be presented in a graph or a chart.

Detailed explanation-2: -Qualitative research seeks to describe a topic more than measure it. Impressions, opinions and views are prime examples. A qualitative survey is less structured. It delves deep into a specific topic to learn about people’s motivations, thinking and attitudes.

Detailed explanation-3: -What is Qualitative Data? Qualitative data is the descriptive and conceptual findings collected through questionnaires, interviews, or observation. Analyzing qualitative data allows us to explore ideas and further explain quantitative results.

Detailed explanation-4: -Qualitative data involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state, feelings, and opinions are examples of qualitative information.

Detailed explanation-5: -Expert opinions are another example of qualitative research in which an expert weighs in on a topic. Again, this is a way to gather insights from a single source about a specific topic. Yet another example of qualitative research is focus groups, where A small sample size is asked for opinions on a certain subject.

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