MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the purpose of product research?
A
to evaluate product design, package design, product usage, and consumer acceptance of new and existing products
B
to determine the most effect online advertising
C
to obtain information on how people feel about a product
D
to determine which media are most effective for getting an advertising message to a particular market
Explanation: 

Detailed explanation-1: -What is product research? Product research is how you validate a product idea and see if it’ll be successful or not. It’s a part of the product development process that helps identify customer needs and if your idea can meet market demand. The result is a better return on investment on your product.

Detailed explanation-2: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.

Detailed explanation-3: -The purpose of product research is to evaluate product design, package design, product usage, and consumer acceptance of new and existing products.

Detailed explanation-4: -Market research is a critical tool in helping companies understand what consumers want, developing products that those consumers will use, and maintaining a competitive advantage over other companies in their industry.

There is 1 question to complete.