MANAGEMENT

Detailed explanation-1: -If the behavior of buyers is being formally observed, and a number of different researchers are conducting observations, the data obviously need to be recorded on a standardized data-collection form that’s either paper or electronic.

Detailed explanation-2: -3. Collect Relevant Data and Information. In marketing research, most of the data you collect will be quantitative (numbers or data) versus qualitative, which is descriptive and observational.

Detailed explanation-3: -What is data collection in market research? Data collection entails gathering all the necessary raw information for your market research. Some people also extend the definition to include analyzing that data to extract valuable insights for your research objectives.