MANAGEMENT

Detailed explanation-1: -Step 1: Research Your Ideal Customer/Audience In your first step to building a marketing strategy, you’ll identify an external factor-the ideal people for your business to market to. Start by researching your target audience.

Detailed explanation-2: -Define the Problem or Opportunity The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research.