BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When the survey does not measure what was intended to be measured
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When the survey questions measure what was intended to be measured
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When a company makes sure their products are meeting the FDA standards
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When a company ensures their products are not meeting the FDA standards
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Detailed explanation-1: -Validity is the extent to which an instrument, a survey, measures what it is supposed to measure: validity is an assessment of its accuracy.
Detailed explanation-2: -What is Survey Validity? Validity refers to how reasonable, accurate, and justifiable a claim, conclusion, or decision is. Within the context of survey research, validity is the answer to the question: does this research show what it claims to show?
Detailed explanation-3: -What is criterion validity? To evaluate criterion validity, you calculate the correlation between the results of your measurement and the results of the criterion measurement. If there is a high correlation, this gives a good indication that your test is measuring what it intends to measure.
Detailed explanation-4: -There are two forms of measurement validity: It can be measured in terms of the design of an experiment. It can be measured in terms of the specific tests or procedures that are being used in a study. A valid design helps ensure that research findings represent real relationships between the variables of interest.