BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The data collected is usually quantitative and easy to analyse
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Detailed information can be collected about consumer tastes
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They are quick and inexpensive to conduct
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A large sample size is usually involved making the data fully reliable
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Detailed explanation-1: -Build a rapport and unlock in-depth insights Additionally, because of the constant interaction and rapport between respondents, focus groups also encourage better group discussions and increased interaction.
Detailed explanation-2: -The main benefit of a focus group is that it allows researchers to collect insightful data while connecting with the customers. However, it may not work when the participants are shy or unwilling to give information.
Detailed explanation-3: -Advantages of Focus Group Discussions include the following: Clarify and test pre-conceived notions and findings. Understand met and unmet needs. Hear customer feedback in their own words and voices.
Detailed explanation-4: -A focus group is a primary research method used to collect opinions from a group of people. The main benefit of a focus group is that it allows researchers to collect insightful data while connecting with the customers. However, it may not work when the participants are shy or unwilling to give information.