MANAGEMENT

Detailed explanation-1: -Qualitative research seeks more in-depth, free form answers from respondents either in person or via open-test responses. This type of research is usually carried out with small groups and takes the form of in-person focus groups, telephone interviews or detailed surveys with free text responses.

Detailed explanation-2: -Open-ended questions are questions that do not provide participants with a predetermined set of answer choices, instead allowing the participants to provide responses in their own words. Open-ended questions are often used in qualitative research methods and exploratory studies.

Detailed explanation-3: -Open-ended questions are exploratory in nature, and offer the researchers rich, qualitative data. In essence, they provide the researcher with an opportunity to gain insight on all the opinions on a topic they are not familiar with.

Detailed explanation-4: -Case studies are in-depth examinations of people, groups of people, or institu-tions. Content analysis is the term used to indicate the examination of communication messages obtained in case studies, as well as in other types of qualitative studies.

Detailed explanation-5: -Qualitative surveys use open-ended questions to produce long-form written/typed answers. Questions will aim to reveal opinions, experiences, narratives or accounts. Often a useful precursor to interviews or focus groups as they help identify initial themes or issues to then explore further in the research.