MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When people are selected at random as a source of information for market research.
A
Random sample
B
Quota sample
C
Survey
D
Sampling
Explanation: 

Detailed explanation-1: -Random sampling is a technique in which each sample has an equal probability of being chosen. It attempts to achieve an unbiased representation of the total population.

Detailed explanation-2: -Probability sampling refers to the selection of a sample from a population, when this selection is based on the principle of randomization, that is, random selection or chance.

Detailed explanation-3: -Random sampling is a way to sample in which everyone in the population has a chance of being chosen for the sample, and whoever’s picked is chosen completely at random. This is great because there’s no bias – some people aren’t more likely to be picked than others.

Detailed explanation-4: -Systematic sampling is a type of probability sampling method in which sample members from a larger population are selected according to a random starting point but with a fixed, periodic interval.

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