MANAGEMENT

Detailed explanation-1: -Drawbacks or disadvantages of Personal Interview ➨The process is more time consuming. ➨The process is labor intensive. ➨Interviewer bias and confidentiality are difficult to be assured. ➨Interviewee may be reluctant to provide confidential information.

Detailed explanation-2: -Sometimes interviews are short because everyone in the room has all the information they need. And often times, when everyone’s on the same page this quickly, it means you did a pretty good job. So if an interviewer seemingly cuts a meeting short with you, don’t panic. It’s not necessarily bad news.

Detailed explanation-3: -In individual interviews, an interviewer talks with one user for 30 minutes to an hour. Individual interviews allow you to probe their attitudes, beliefs, desires, and experiences to get a deeper understanding of the users who come to your site. You can also ask them to rate or rank choices for site content.