BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.
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Secondary data may be lacking of accuracy
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Secondary data collection may be expensive and time consuming
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Secondary data may not be completely current or dependable
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Detailed explanation-1: -Secondary data are usually inexpensive and less time consuming. Therefore, it is not a disadvantage that secondary data is time consuming and expensive.
Detailed explanation-2: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.
Detailed explanation-3: -Secondary data cannot help: to decide on sampling. to create research instruments. to give direction to primary data collection. to observe retail behaviour.
Detailed explanation-4: -A disadvantage of using secondary data is that: The data may have been collected with reference to research questions that are not those of the researcher. The researcher may bring more detachment in viewing the data than original researchers could muster.