BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following best describes the term, market research?A A measure of the size of a market 5B The process of gathering and analysing data 5C A group of consumers with similar needs 5D The sales of a business in a market compared to total market sales
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A measure of the size of a market
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The process of gathering and analysing data
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A group of consumers with similar needs
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The sales of a business in a market compared to total market sales
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Explanation:
Detailed explanation-1: -Market research, also known as “marketing research, ” is the process of determining the viability of a new service or product through research conducted directly with potential customers.
Detailed explanation-2: -Market research is the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself.
Detailed explanation-3: -Which of the following is the best definition of marketing research? Marketing research is: The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem.
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