MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a qualitative research technique?
A
Observation
B
Experimentation
C
Focus group
D
Survey
Explanation: 

Detailed explanation-1: -The most common qualitative research techniques include: In-depth interview. Focus group. Projective methods.

Detailed explanation-2: -Focus groups are a qualitative data collection method, meaning that the data is descriptive and cannot be measured numerically. When should you use focus groups for evaluation? To get more in-depth information on perceptions, insights, attitudes, experiences, or beliefs.

Detailed explanation-3: -Approaches to qualitative research Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research. They share some similarities, but emphasize different aims and perspectives.

Detailed explanation-4: -The focus group technique is one example of a qualitative research methodology used to explore the opinions, knowledge, perceptions, and concerns of individuals in regard to a particular topic. The focus group typically involves six to ten individuals who have some knowledge of or experience with the topic.

Detailed explanation-5: -Qualitative research focuses on gaining insight and understanding about an individual’s perception of events and circumstances. Six common types of qualitative research are phenomenological, ethnographic, grounded theory, historical, case study, and action research.

There is 1 question to complete.