MANAGEMENT

Detailed explanation-1: -Primary research sources are in-depth interviews, surveys, focus groups, social media monitoring, and questionnaires.

Detailed explanation-2: -Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews.

Detailed explanation-3: -The most common primary market research methods are interviews, surveys, focus groups and observations.

Detailed explanation-4: -One of the primary groups of focus in market research is consumers. Gathering information about consumer attitudes and behavior will help marketers understand how to target and position their products. Another group of focus includes customers who have previously purchased one of the business’s products.

Detailed explanation-5: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.