MANAGEMENT

Detailed explanation-1: -There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.

Detailed explanation-2: -Loyalty is a rational motive. Q. Business consumers may base purchase decisions on patronage motives.

Detailed explanation-3: -Attitude-Frame of mind developed from a person’s values, beliefs, and feelings. Self-concept-Individual’s belief about his or her identity, image, and capabilities.

Detailed explanation-4: -Identity is simply defined as the characteristics determining who or what a person or thing is. Elements or characteristics of identity would include race, ethnicity, gender, age, sexual orientation, physical attributes, personality, political affiliations, religious beliefs, professional identities, and so on.